Nowadays, in order to better attract new and old customers to come to spend, many merchants in the mall have begun to expand new customers and maintain old customers in the form of members. They either guide new customers to apply for membership cards, or old members recommend new customers to register as members, or activate old customers through a series of membership marketing methods. So, how can businesses use the cash register pos system of member management to efficiently manage members and bring more profits to the store?
1. Seek membership development
When developing members, businesses can achieve different consumption goals at different times. For example, on statutory holidays, most customers like to participate in shopping malls in terms of consumer psychology. There are certain preferential discounts relative to marketing activities, which will increase the number of members for the shopping malls, which is conducive to expanding the scope of potential. Customers, a good foundation under member management. In order to maintain the company's long-term sustainable development, we must do a good job in the development of new customers and guide them to register as members.
2. Membership classification management
To effectively implement member marketing management, it is necessary to implement different marketing programs for members of different consumption levels. The simple understanding is to conduct model management for members. Who can use the track image cash register software system to achieve it? , Set different specific values for different membership levels. Automatically help customers to upgrade their membership level, while gaining more membership rights.
For customers of different membership levels, businesses can provide members with different preferential activities. They can also take advantage of the consumption characteristics and psychology of members to carry out some preferential activities according to their own age to attract members to shop for consumption many times.
3. Improve member details
A comprehensive record of member-related information can help companies to further understand members, thereby building members' interest and increasing members' trust in the company.
For example, when logging in member information in the member management system, the potential value of the member can be analyzed by recording the member's age, gender, occupation, hobbies, etc. Send them home address etc.
4. The member completes non-transaction settlement
The popular saying in shopping malls is that when the time for one transaction ends, another transaction is about to begin. He will continue to let customers buy back. However, repeat purchase rate is a marketing strategy that can attract customers. Speaking of being super sincere and caring, it can also stimulate them to enter the mall.